Kirimizi

Kirimizi

Context

A hotel with an elegant, relaxed and welcoming atmosphere.

Kirimizi is a new charming hotel by the beach, in Pemba, Mozambique, with 38 rooms aimed mainly at westerns working locally. Architecture by Carlos Prata and interiors by Mariana Setas.

Idea

European confort & African aesthetics

We took inspiration in the blend of African patterns, textures and colours,
as well as the surrounding vegetation, to create a strong and organic identity,
taking the K as the main element.

Stationary

The stationary reflects the inspiration in nature, with the use of high relief, textures,

and assimetric cuts, in a natural organic paper.

Type

We developed a bespoke typeface based on the geometric elements of the logo, to apply on subsequent applications that extend the brand and help to create an empathic relation between the environment, staff and guests.

Look & Feel

Taking local Capulanas as an inspiration, a series of brand materials were created, like different pattern fabrics used as scarfs, staff informal uniform, and table towels. A special accessories edition was produced with a craftsman, including jewellery pieces: collars, and Escrava bracelets, that help to represent the umbilical connection between the brand, african nature, and raw materials.